LARGEST AUTOMOTIVE FAIR AT THE START
SIGNIFICANT INCREASE IN EXHIBITORS
With a record number of at least 52 brands, Auto Zürich presents itself more vital than ever. One success factor for the increasing popularity is the new exhibition design introduced in 2021. It upgrades the quality of stay and implements extensive sustainability measures.
The new trade fair architecture is a turnkey offer and is based on the "plug & play" principle: last year, exhibitors were already enthusiastic about the high-quality, economically and ecologically sustainable stand concept, which is prepared ready for them.
After last year's premiere, Auto Zürich continues to expand the "ev experience". This latest module in the theme portfolio was a great success right from the start, with an occupancy rate of 100 percent in 2021. Accompanied test drives with 16 different electric vehicles will start on the open-air area in front of the main entrance to the exhibition. In addition to the test drives, this year the "ev experience" will also be transformed into a cross-brand advice centre. Here, visitors will receive all the necessary information about the infrastructure. The "ev experience" sees itself as a platform for the simplest and most comprehensive approach to electric mobility.