The Do it + Garden Migros hobby stores are to be made more attractive by adapting the product range in a new area. Aroma convinced the jury in the pitch process with its concept for the area design and customer guidance. The different target groups experience inspiring and impulse-giving customer journeys to realise their hobby heart project.

"The interdisciplinary team inspired us with their approach. With Aroma, we have a partner who understands brand management, customer experience and retail design and at the same time brings implementation strength," says Aline Nyffenegger, Head of POP Management & Strategic Projects.