Aroma Productions

Discover the LEGO® world through play

Lego

#RetailActivation #POS #InStoreExperience

In close cooperation with the Marin Centre, an adventure world of over 300 m² was created that appealed to both young and older LEGO® enthusiasts. With fun, an educational aspect and an elaborately designed promotional area, the shopping paradise offered an exciting supporting programme.
Under the motto "Small bricks, big adventures", various zones were created to offer visitors a varied experience. Amazement here, enthusiasm there: the varied staging attracted guests of all ages to the shopping centre.


A walk-in, oversized LEGO® brick with an infinity room and an eight metre tall eye-catcher in the form of an archway proved to be real crowd-pullers. In addition, a workshop zone was set up to provide space for various events. All the productions were designed, produced and set up in-house by Aroma Productions. All guests were invited to explore the various play areas, giant figures, selfie spots and the History Wall. The life-size LEGO® Ninjago Walking Act was delighted with the many visitors.

Lego
Lego
Lego
Lego
Lego