READING IS FUN(DAMENTAL)
Customer
Glatt Shopping Mall
Task
Refresh the book festival’s image
Solution
Design support and implementation of the annual book festival
BOOK FESTIVAL
Books are the future: the Book Festival – an entire festival dedicated to the written word – is held every year in Glatt. Alongside innovative book presentations, a cosy reading lounge and appearances by an array of renowned literary stars, the bookworm truly stole the show.
XAVER-Award
Silver «Best Consumer/POS Event»
Silver «Best Consumer/POS Event»
Campaign for bookworms
715 PLUG-IN CONNECTIONS, 0 SCREWS
‘The bookworm attracted a great deal of attention: every day, dozens of children came with their parents, took off their shoes, grabbed a book, and curled up in the bookworm together to read.’
