IMMERSION IN EXTREME

Customer
Red Bull Mediaworld
Task

Development and realization of a multimedia special exhibition.

Solution

Immersive exhibition «WATER - BREAKING THE SURFACE» at the Museum of Transport in Lucerne.

#SCENOGRAPHY #VIRTUAL REALITY #EXPERIENCE WORLD

Aroma conceived and realized the special exhibition “WATER - BREAKING THE SURFACE” at the Swiss Museum of Transport in Lucerne. Visitors experience the world of extreme water sports through innovative technologies. A 360° VR documentary about high-diving champion Jonathan Paredes celebrates its world premiere. A nine-metre-long LED wall shows the giant waves of Nazaré, while users are visualized in front of the waves using full-body motion tracking. 

Visitors can train their surfing fitness and view a selection of impressive water photographs from the Red Bull Illume photo competition. A 360° booth makes it possible to test apnea skills. These interactive experiences allow visitors to experience the high-performance sports of the Red Bull athletes up close. Aroma planned and coordinated the entire conversion to create an unforgettable multimedia experience.

MAKING OF

Red Bull Mediaworld
Red Bull Mediaworld
Red Bull Mediaworld