SHOPVILLE

Customer
Migros
Task

Improving the quality of stay and optimising the flow of visitors

Solution

Redesign and conversion of the highest-turnover branch in Zurich main station

BRIGHT AND INVITING

The Migros supermarket branch in Zurich's main railway station is one of the highest-turnover per square metre in Europe. 12,000 to 15,000 people come and go here every day, 365 days a year. As part of the refurbishment, the Migros Cooperative Zurich is relying on Aroma for the new concept, the realisation and the interior fittings. "The biggest challenge was to achieve the maximum for the customers and their quality of stay during the given short renovation period with minimal interventions," says Yves Thommen, Head of Architecture and Creative Director.

VISUALISATIONS

Migros Shopville Hauptbahnhof Zürich
Migros Shopville Hauptbahnhof Zürich

BEFORE THE REBUILD

Migros Shopville Hauptbahnhof Zürich

«The flow of visitors has been greatly optimised. For example, the entrance and exit have been reversed, the take-away has been integrated directly at the entrance, the presentation of the product range has been adapted and a large number of checkouts have been integrated. We are looking forward to welcoming our customers to a freshly designed and bright shopping area.»

Vittorio Tommasini, Head of Sales Technology at Migros Cooperative Zurich