BRANDING AT THE POINT OF SALE
The BRIDGE shopping centre, the meeting place for food lovers in Europaallee, has been enriched with an eye-catcher. The logo installation consists of over 2,500 individual Bs, in conjunction with 1 kilometre of wire rope, 750 sliders and 4,500 suspensions.
This three-dimensional brand element is deliberately designed to be season-neutral and captures the viewer's gaze. The iridescent plexi on the inside gives the logo a special lightness.